Our founder S. Makhan Singh Anand (1922 - 2004) was born at Bhaun Chakwal, Rawalpidi, Pakistan. He came to Srinagar (J & K), India, in 1935 from where he started the business of Green tea in Maharaj Gunj, a whole-sale market in downtown area of Srinagar.
In his life time, he established his business in Amritsar (Punjab) also. With his hard work, sincerity and dedication, he rose to great heights. Being a simple and truthful soul, he achieved success and became a name to reckon with.
To ensure proper running of business, his son Joginder Pal Singh Anand joined him after completing his graduation. In 1974, a new company by the name of “Green Tea Company” (GTC) was started at Maharaj Gunj, Srinagar by him. “Green Tea Company” made a big name for itself in a short span of time. Despite the turmoil in J&K, GTC stood its ground to ensure the best supply to its esteemed customers in Srinagar, Kargil & Ladakh. The tea is acquired from the best gardens of Assam, Bengal & Darjeeling.
In 1995 – 96, his grandson, Gurpreet Singh Anand joined the ancestral business with his father at Maharaj Gunj. A time when there was lot of disturbance in Kashmir, he managed to run the business smoothly along with his father.
Being young, dynamic and enthusiast, he diversified his business into other fields and ventured into exports of carpets, shawls, stoles, chain-stitch, crewel, etc. from its head office in Srinagar. Later a new set up for exports was established in Delhi by him under the name & style “Anand Creations”.
His mother, Mrs. Jasmohini Anand, the backbone of the family, joined him in his new venture. Under the guidance of his mother & with the blessings & best wishes of his family along with his dedication, sincerity and hard work, he rose to unexpected heights in a short span of time and reached the highest levels by bagging All India Highest Export Award in chain-stitch for two consecutive years i.e., 2007–08 and 2008–09.
Then in 2014, what was a dream, wish and vision of his mother, Mrs. Jasmohini Anand, Gurpreet planned a business of consumer packing of food items, under the name & style “JAGS Food Industries Pvt. Ltd.”, having its head office in Amritsar (Punjab).
The name JAGS was the brain child of his mother as the alphabets in the name stand for family member’s names.
With the eye on quality, rather than quantity, JAGS Food Industries Pvt. Ltd. believes in providing the best to the consumer. JAGS Food Industries Pvt. Ltd., in a short span of time has made a niche for itself in the market. Starting with Tea, Rice, Saffron Instant Mix Tea, JAGS has become a renowned manufacturer, supplier and exporter of different varieties of tea. The company has now entered the market with different products like Honey, Dry Fruits, Whole Spices, etc. to name a few. Along with bulk packing, JAGS has gone ahead with small consumer packing.
JAGS is known for its Symbol of Purity. The Vision is to be customer friendly by giving the best quality without burning a hole in the customer’s pocket. We are an ISO 9001-2008 and ISO 22000-2005 certified company.
We have a modern manufacturing unit for blending and packaging the tea which we source from the auctioneers. At our blending unit, tea is blended to acquire that perfect aroma & flavour. Our CNC blending machines hygienically blend the tea without any kind of human intervention. The packing experts & (QC) quality control team occupy a special importance as upon them rest the responsibility of maintaining the purity, aroma, flavour, liquor & freshness of our products. The air tight packing ensures that the products remain fresh always.
A committed team with professional expertise in their field helps and supports the system in all wings (manufacturing, sales & marketing).
As we believe in every aspect of a business, the diverse skills of teams are needed for reaching success. Without their expertise, experience, dedication & commitment, the success a company achieves in the domain would have been difficult to attain.
The years of experience in this field has given them the judgement to make the best choice of the quality products so that our consumer gets the best.
Our procurers who bid for the tea have the exact knowledge while our auctioneers have the best tea. The tea tasters who are the quality evaluators, test tea on flavor, liquor, brew, color and aroma. Our tea testing labs in Kolkata and New Delhi assure us to provide the best quality tea in the market.
The motto of JAGS is “PURITY”. Complete emphasis is on the quality of the products and any type of compromise is out of question. The quality policy of JAGS helps us to deliver world class products, especially tea, to our clients. The tea is sourced from the best of tea plantations in Assam, Niligiri, Darjeeling and Kangra valley. On procurement, our testing labs in Kolkata and New Delhi test the samples on different parameters. JAGS quality inspectors and product testers conduct the necessary quality checks in-house. The various parameters in consideration includes: FLAVOUR/ AROMA/ BLEND/ BREWING/ LIQUOR/ FRESHNESS. Once the product is approved by our quality inspectors, we procure the product from the processing units and send it to our packing unit where the products are packed hygienically in safe and attractive packing. JAGS buyers are advised on the know-hows. The quality of product offered by JAGS is value for money (& we can vouch for it). A comprehensive in-house quality system called “QAS = Quality Assurance system” covers the various aspects of (International Standards Organization), ISO NO 22000:2005. All the products of JAGS are licensed under Food Products Order 1955 (FPO 1955) & . SOCIETE GENERALE DE SURVEILLNCE (SGS) is world’s largest international quality control, inspection testing and verification organization offering a wide range of quality, quantity and related technical services
With the best quality products reaching the market, JAGS has a clientele spread across the globe – from Indian Sub-continent to Europe, Georgia, USA, Turkey, South Africa, Mexico, Dubai, UAE, Russia, etc